5 marketing tips for busy doctors

Medical practices are undeniably busy places. Physicians have incredibly limited time, and administrative staff often juggle multiple roles. Despite this, attracting new patients, enhancing the experience for current patients, and improving brand perception are more crucial than ever. Effective marketing is essential for any business, and medical practices are no exception.

Yet, many medical practice owners and administrators are reluctant to manage marketing campaigns on their own due to time constraints or lack of familiarity with promotional strategies. The familiar phrase, “you don’t know what you don’t know,” rings especially true here, as it’s often impossible to know where to start with marketing or public relations if you are a novice. With search engines and artificial intelligence tools, it may be incredibly easy to search for “how” to do something, but it’s often the “why,” “where,” and “when” that elude us when first starting a new discipline.

That’s where do-it-yourself (DIY) medical marketing platforms come in. Rather than investing in an experienced, in-house marketing team or partnering with an external PR or advertising agency, a medical practice should consider leveraging a DIY platform to think like a marketer and take those crucial first steps.

Finding time for marketing

The common refrain, "But who has time for marketing?" is often heard. The reality is, if you can find a few minutes to check your personal social media or read up on the latest sports news, you can find the time to enhance your medical practice's growth, financial stability, and reputation. Using step-by-step blueprints from a DIY marketing tool, you and your team can attract new patients, engage better with existing ones, and elevate your practice.

Tom Testa is co-founder of Owned Reputation, a consulting firm that delivers do-it-yourself (DIY) promotional tools, resources, and guidance for those who are not experts in marketing communications.