Opinion

To actually reach HCPs, marketers require more than just impressions. They need intent, context and compliance, all on channels natively part of the health care environment.

Three buckets to consider for your investment policy statement

If we want artificial intelligence to deliver real impact, we need to fix how patient data are accessed, shared and trusted.

Telehealth is effective — and potentially confusing for physicians and patients. Here’s how practices can avoid leaving patients behind.

With it, patients become active participants in their care and artificial intelligence gains the fuel it needs to transform health care into a system that is smarter, faster and more equitable.

CMS is at a decision point: How to improve regulation while maintaining access

Private equity’s growing role in health care has drawn fierce criticism, yet the evidence of harm remains mixed and far from conclusive.

The trust between physicians and patients extends to the handling of medical records.

A bipartisan proposal could bring needed relief for immigrant workers and physicians.

HHS, RFK have called for a sweeping ban on 7-OH — without public data, confirmed fatalities, or expert input.

The One Big Beautiful Bill Act, now the law of the land, will bring change to U.S. health care.

How to shift compliance from an administrative burden to a competitive advantage.

Teams, tech and accountability are part of a new model to improve care for patients with complex or chronic conditions.

With advances in treatment options, primary care physicians have more good reasons to urge smokers to get screened.

How small practices can turn claim denials into faster payments, smarter workflows and long-term financial stability.

Life expectancy has been unchanged for American women for a century — and may get worse due to lifestyle choices.

Precise targeting to highly relevant audiences is crucial.

Right now is the best time for doctors to develop financial awareness that will be the foundation of long-term success.

Amid growing demand, primary care physicians find themselves on the front lines of autism detection and referral. Here’s what they need to know about new developments in care.

How health care organizations, including physicians’ practices, can address digital barriers and improve outcomes for patients with disabilities.

Balancing the ledger and the mission with up-front payment solutions strengthens access and revenue.

Leveraging intelligent automation to streamline workflows, reduce errors and elevate patient outcomes.

As Trump and Congress debate the Big Beautiful Bill, public health, medical research, and Medicaid could ‘Make America Healthy Again’ — if the nation pays for them.

Remote support is helping primary care practices reduce administrative stress, allowing physicians to focus more on patient care.

How do hospice services for end of life align with value-based care? Here’s what primary care physicians should know.