New Web site offers individualized care plans

The former head of Google Health has launched a new Web site, Keas.com, partnering with Quest Diagnostics, Healthwise, CVS MinuteClinic, DiabetesMine, and Dr. Greene Pediatrics in an effort to provide individualized care plans.

“The critical next step in online healthcare is personalization. It’s the piece that’s layered on top of a person’s unique health indicators, delivering information and action plans customized to meet the person’s specific health and wellness needs,” Adam Bosworth, founder of the site, said in a prepared statement.

The site provides care plans using a patient’s personal health data, offers explanations of lab results and other health indicators, and supplies regular action items and alerts to help individuals improve or maintain their health, according to the company. In the future, the site also plans to offer users the ability to interact with other users who have similar health issues.