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Communications firm Edelman surveys people to discern credibility of sources of health information.
Good news, physicians: Patients consider you far more credible about health information when compared with government leaders, celebrities or sports figures, and other workers who can influence the public.
Global communications firm Edelman published its “2024 Edelman Trust Barometer Special Report: Trust and Health.” It has 55 pages of survey data from 16 countries around the world, with breakdowns by age, feelings of empowerment to make health decisions, and political leanings.
This slideshow has data about “My Provider Most Trusted as a Source of Truth on Health.” Percentages reflect the people who trust each job category to tell the truth about health issues and how best to protect the health of the public.
Where do physicians fall on the list?
The slides are in order based on low to high rankings and percentages in the United States. The overall global rating and global highs and lows are included. Based on percentages, the Edelman survey rated distrust at 1% to 49%, neutral at 50% to 59%, and trust as 60% to 100%.
All data come from “2024 Edelman Trust Barometer Special Report: Trust and Health.” The nations involved were Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Nigeria, Singapore, South Africa, South Korea, United Arab Emirates, the United Kingdom, and the United States.