Fast Facts

40

Percentage of corporate executives who think direct-to-consumer advertising is most responsible for the rising cost of prescription drugs.

25

Percentage who think the expense of developing new drugs is most to blame.

Percentage who think the aging population is the No. 1 cause.

Source: 2004 Arxcel Prescription Benefit Research Survey

UPDATE: Fast Facts.

Medical Economics

Sep. 3, 2004;81.