Viewpoint: The new and improved Medical Economics

Notice anything different?

With this issue, Medical Economics is unveiling a redesign that features a new look and the presentation of information by topic area rather than by dividing content into sections of features and columns or “departments” such as question-and-answer pieces. So this issue and future ones will look a little different than what you’re used to seeing. We hope you like it as much as we do, because we made the change with you in mind.

Medical Economics is producing its 90th volume this year. Over that time, both the practice of medicine and the look of the print publication have changed to reflect the times-and in the case of our publication, your needs. You’ve told us how pressed for time you are, how important the business information we convey is to you as you face financial and other pressures. With this redesign, we are able to present this information to you in an energetic, easy-to-navigate package.

The general areas into which you’ll find content divided:

• Money-topics related to practice finances, payers and payment systems.

• Policy-information about government actions that affect your livelihood as well as new approaches to the practice of medicine.

• Operations-subject matter related to efficient management of your practice so that you maximize your human and financial resources.

• Technology-keeping you up-to-date on meaningful use requirements and other technology-related news and information.

• Trends-information that may transcend any one category while relaying the latest data and thought leadership on particular issues.

• Out of office-the place where your colleagues will share professional experiences that have left an impression on them, as well as issues such as professional/personal life balance, volunteer pursuits, and other activities in which you engage when you’re not at work or that affect your personal life.

Some of your favorite columns and departments now have new names or present information in a slightly different way. A new offering will feature new drugs, devices, and technology and other products of interest to you. And in this space, From the Trenches, you’ll typically find thoughts from your fellow physicians. You’ll notice more information about social media and other online offerings, too.

Our redesign is a work in progress that I’m sure we’ll be redefining as we progress. Please share your thoughts with us-we want you to be part of the process. Our goal is to help you be successful in your professional endeavors, so please let us know how we can best do that. Send us an email message at medec@advanstar.com.