Apple Customer Service Provides Lessons for Physician Business Owners

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An e-mail exchange last week with an Apple customer service staff member about an iTunes account problem provided me with enough fodder to acknowledge just how impressive a company Apple is when you dig behind the perfect design of their products (despite my Android phone!).

This excerpt from the first reply went like this:

Hello Philippa,

My name is Bev and I understand that the following items x, y and z are not showing up in your iTunes list. I can definitely see your concern and I will be happy to help.

Since this was cause by changing iPods, I have gone ahead and posted those missing items to your account. Please follow these steps to download the items: ...

... Please let me know if you have any other questions or concerns. I'll be more than happy to assist you with whatever you need. Thank you for the chance to improve your iTunes experience.

Sincerely,

Beverly iTunes Store Customer Support

Please Note: I am working Sunday, Monday, Wednesday and Thursday 1:00 pm to 9:00 pm and then Tuesday to Thursday and Saturday 8:00 pm to 4:00 pm

Thank you for allowing me the opportunity to assist you. You may receive an AppleCare survey email; any feedback you provide would be greatly appreciated.