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Five Steps to Creating Your First Entrepreneurial Physician Information Product

The Entrepreneurial MD Newsletter's article for March is about as pragmatic as one can get! It's devoted to answering a question I'm frequently asked by my physician (and non-physician) coaching clients.

The Entrepreneurial MD Newsletter's article for March is about as pragmatic as one can get! It's devoted to answering a question I'm frequently asked by my physician (and non-physician) coaching clients:

"If I want to create an information product to sell (or to use as a marketing tool), how do I going about doing it?"

Creating information products, be they digital downloads or even physical CD-ROMs, is simple enough that I have distilled the process into 5 steps that anyone with a tech-savvy teenager in the house or neighborhood or an interest and a dash of technical skill could follow to create a product in less than a week.

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Victor J. Dzau, MD, gives expert advice
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