
Incorrectly Thinking the End Has Arrived
All investments have a risk-reward scenario and should be carefully evaluated by an investor and with their specific concerns and perceived risk tolerance in mind.
February 2, 2018, may be recorded in the annals of stock market history as the day for the beginning of the end.
Jeff Cox 
Depending on which stock market guru you followed, the opinions expressed may have varied from the end is near to just another market correction. Scott MacKillop astutely 
What Was The Best Asset Class?
Ben Carlson, CFA 
Miller and Lu 
Here again, not knowing how any one market or class of investments will do again solidifies the importance of diversification of assets. Allocating investments across different asset classes may help lessen some risk and increase the potential opportunity for market gain. Despite the continuous bombardment of often conflicting financial information, decisions should be made for appropriate action steps to participate in the market. There are many financial investments to 
Avoiding Mistakes
Mistakes often occur when investors begin thinking they can beat the market because of a prior good market return. Worse, a prior bad decision requiring making up losses by taking increased risks. Financial professionals would agree there is some commonality in thinking when investing in any financial market.
Importantly, have a plan and know your timeline and goals when investing. Obviously, if needing capital quickly or in less than a year to a few months, investing in short-term marketable securities should be considered. As your timeline broadens, a portfolio should be constructed taking advantage of different asset classes, each which can be accessed when needed to fit your requirements.
Despite being told why financial markets behave the way they do by those supposedly in the know, markets are unpredictable and often random. There is no way to know which asset class will be the next winner or loser until after the yearly data is analyzed. There is an expectation that an active manager should beat the market benchmark return. Unfortunately, the reported data prove this is woefully near impossible. In any given year, there may be managers who beat the benchmark for an asset class. However, it is nearly impossible for them to repeat this two years in a row.
Markets Are Unpredictable
Tom Anderson 
What Is An Investor To Do?
All investments have a risk-reward (returns) scenario and should be carefully evaluated by an investor and with their specific concerns, personal or family circumstances and perceived risk tolerance in mind. Having a respect for financial markets with their inherent movements — wild to relatively calm — and not trying to time when to get into or out of the market ultimately boils down to developing a plan.
Being mindful of the importance of diversification, your needs and related time frames, not getting spooked by the markets up and down cycles may help an investor become more comfortable in knowing that good or bad events do not last indefinitely. Remember, research has shown that investors who consult with a trusted 
Note: The information contained in this article is for educational and informational purposes only. It should not be construed as financial advice or methodology to be used in analyzing, developing or constructing a portfolio or entering into any financial investment or endeavor. Professional advice from an advisor of your choosing should be considered before agreeing to any financial purchase, trade, sale or activity with the addition of proper and thorough research with adequate vetting performed.
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