Article
The Power of Physician Partnership
Author(s):
As a trained and practicing emergency room physician, Dr Burger knew all too well the waste of time, money and other tight resources that went into providing urgent primary care to patients in the emergency room. And it really bothered him.
It was only a mere five-plus years ago that, with the help of his physician wife, Dr. Scott Burger opened his first urgent care center, Doctors Express, in Baltimore Maryland.
As a trained and practicing emergency room physician, Dr Burger knew all too well the waste of time, money and other tight resources that went into providing urgent primary care to patients in the emergency room. And it really bothered him!
In a leap of faith, he opened urgent care center number one in 2006. But his vision was much bigger than that!
He pictured a chain of Doctors Express urgent care centers across the land, providing high quality physician-driven care in a predictable uniform way —
kind of like what we have come to expect from Starbucks.
To accomplish his dream, he recognized he had to use the business model of franchising.
