Resume Tips for Physicians Considering a Career Change
August 11th 2010Ditch the document laden with degrees, credentials, lengthy education sections and reams of publications and presentations. This stuff no longer matters! Instead, career changers need to go digital with their resumes. I'll show you how.
What's in a Name?: How to "Brand" Your Medical Practice
August 5th 2010A reader asks if I have any thoughts on the pluses and minuses of using a "brand" instead of an individual physician name when naming a practice. The question goes to the heart of what your medical practice or physician business is all about -- and what your plans are for its future.
Are You a Wasted Woman Physician?
July 31st 2010I'm appalled to think of all the talent, education and experience "going to waste" simply because the medical community hasn't come up with a decent work-from-home or work-part-time solution for highly intelligent, highly schooled women who are forced out of their professions in order to have a life.
Is LinkedIn Useless for Promoting Your Medical Practice?
June 30th 2010A recent blog post on "4 Reasons Why Doctors Don't Use LinkedIn," got me thinking about how to use the power of social media for medical practice promotion. By not participating in LinkedIn and other sites, physicians who want to grow their practices are missing an excellent marketing opportunity.
Avoiding Those Twin Traps of Overtreatment and Therapeutic Nihilism
June 25th 2010End-of-life care is a subject many physicians would prefer to avoid. For the medical profession, is it that we feel held to such a high standard that the death of a patient represents failure? Or, more crassly, does a patient's passing imply a lost future source of revenue?
World Cup Lessons for Physician Business Owners
June 21st 2010Not being much of a soccer aficionado, I have nevertheless been captivated by the 2010 World Cup. While I hear many Americans bemoan the slow pace of the televised game, the low scores, and the vuvuzelas, I have been struck by lessons these matches have offered up for entrepreneurial physician business owners.
Need a Laugh? An Oldie but Goody on Getting Your Priorities Straight
June 9th 2010An old-but-classic video uses hysterical visuals to remind us what matters most -- and to take care of these priorities before attending to the thousands of mundane matters that distract us and occupy our attention each day.
Dan Pink and the Rewarding Physician Workplace
June 8th 2010Imagine a workplace where you were encouraged to experience autonomy, mastery and a sense of purpose. Now imagine creating a work environment that offered your employees similar gifts. That's the enchanting vision I discovered in a highly engaging and clever new video by author Dan Pink.
What the Desert Taught Me About Survival
June 3rd 2010Joshua Tree National Park offers a glimpse into life on another planet. It's a hot, demanding place that forces you to slow down and evaluate your human survival skills. On a recent weekend visit, I also realized these same skills are ones that all entrepreneurs and small business owners need to survive.
Five Truths to Tide you Over when the Well Appears Dry
May 6th 2010Many physicians I've spoken to recently have reported drops in patient attendance, a fall-off in clientele, and declining incomes. My trip to Africa, however, showed me that, as bad as we think we have it, there are those for whom a dry bed in a rain storm is a blessing.
Medical Practice 10 Years from Now -- What Will Yours Look Like?
March 23rd 2010The turgid healthcare debate has thrust into the limelight the inadequacies of the traditional practice model with its dependence for survival on high-overhead offices, health insurance and fee-for-service reimbursements. In order to prevail financially, medical practices are going to need to take stock of their business models and look to alternatives.
Physician Business Ideas Flood my Brain Today
March 19th 2010If I were starting a new physician business today, I'd: create an online video program teaching the public all about low back pain; what aggravates a bad back, what activities to avoid, a full-on low-back stretching and exercising program...
Why Should Entrepreneurial Physicians Bother with Google Alerts?
March 18th 2010Google offers an amazing array of tools for physicians who make the most of the Internet to market and promote their practices or business. I haven't exploited most of them to anywhere near their fullest potential. However, one tool I have been using for some time is the Google Alerts tool.
Physician Business Owners Find (or Create) Happiness at Work
March 12th 2010I've long been a fan of Professor Srikumar Rao, the author of "Are You Ready for Success?" and the soon to be released "Happiness at Work: Be Resilient, Motivated, and Successful - No Matter What." I love the measured calm and reassurance of his written voice as he reminds us over and over about what really matters.
Apple Customer Service Provides Lessons for Physician Business Owners
March 7th 2010An e-mail exchange last week with an Apple customer service staff member about an iTunes account problem provided me with enough fodder to acknowledge just how impressive a company Apple is when you dig behind the perfect design of their products (despite my Android phone!).
The 5 Biggest Marketing Mistakes Entrepreneurial Physicians Make
January 29th 2010Are you surprised when I tell you that most physicians with practices and businesses suck at marketing? Me neither. Is it because we weren't taught about its importance? Or that we feel it's tacky and beneath us? Or that it just plain scares the heck out of us?