Practice marketing basics: There's magic in a good title

Welcome to Five Minute Practice Fix, featuring instructional videos by physician and business of medicine expert Neil Baum, M.D. These videos are 5 minutes (this one is a bit longer) in length and will provide practical ideas and suggestions that have been tested in his practice or used by other physicians that significantly improve the efficiency and productivity of their medical practices.

Today's episode focuses on how physicians can better market their practices by creating great titles for content and other initiatives.

About Neil Baum, M.D.

Dr. Baum is Professor of Clinical Urology at Tulane Medical School in New Orleans, Louisiana. Dr. Baum is the author of Marketing Your Clinical Practice-Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies and has been translated into Spanish. He has also written The Complete Business Guide to a Successful Medical Practice, which was published in 2015. He has written a book, What’s Going on Down There? which has served as a guide for women’s health. He has written ten books on practice management and the business of medicine.

Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum wrote the popular column, The Bottom Line, for Urology Times for more than 20 years. He has authored or co-authored over 250 articles that have appeared in peer-reviewed medical publications on various urologic topics as well as articles on practice management.

Dr. Baum has recently published a book, The Business Basics of Building and Managing a Healthcare Practice,(Springer 2019), which emphasizes the importance of being involved in the business of a medical practice.