The hiring trap: How your brain tricks you into bad decisions - Physician Growth Accelerator

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In this episode, Zed unpacks a hidden force sabotaging your hiring decisions: your own brain. You'll discover how something as simple as the order of information can cloud your judgment, lead to poor hires, and quietly erode your practice culture. If you have found yourself relying on your gut instinct during interviews, it is more dangerous than you think. You can replace that guesswork with a repeatable, reliable hiring system that helps you build the team your practice needs to grow.

Listen to learn:

• Spot hidden bias – Learn how your brain quietly influences who you hire.
• Avoid common hiring mistakes – Understand why smart people make bad hiring choices.
• Build a better system – Discover a simple way to make hiring more predictable and effective.

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About The Physician Growth Accelerator Podcast

Are you a private practice physician looking to balance excellent patient care with running a successful business? The Physician Growth Accelerator Podcast is your go-to resource.We provide private practice physicians with actionable insights and expert advice to thrive in the business side of medicine. Whether it’s optimizing operations, driving predictable revenue growth, or crafting an exit strategy, our podcast covers it all. Designed to support you at any stage of your practice journey, we equip you with the tools needed to succeed in both medical and business arenas.Tune in to the Physician Growth Accelerator Podcast and take your practice to new heights.

About Zed Williamson

After spending years in advertising, Zed Williamson founded TrackableMed in 2011, a comprehensive medical growth platform grounded in neuroscience.Originally from Silicon Valley, Zed grew frustrated by lack of accountability in the advertising industry as a whole and decided to start TrackableMed to focus on results.Today, you can find him reading, spending time with his wife and family, and running a highly innovative business that helps private medical practices and med-tech companies overcome constraints and get the optimal outcomes for growth.